Delivery Model

First project is manual.
Every one after gets faster.

Each offer has three states: how it runs on the first project, how it runs once we've built the system, and where it lands when fully automated. The consulting and judgment never gets automated — everything else does.

Indias — systems architecture & deep consulting
Jonas — strategy & human side
Sara — marketing & workshops
John — backend & builds
Chris — frontend & design
01 · Diagnostic · Entry Point

AI Readiness Map

Structured discovery across the business — interviews, workflow walks, tool audit — producing a clear prioritised map of where AI creates real value. Mostly Jonas and strategy. Light on everyone else.

60%
reduction in total hours from first project to fully automated
2 weeks · Entry offer
Hours per person across three delivery states
First projects
57h total
Owner
10h
Jonas
28h
Sara
10h
John
5h
Chris
4h
Manual build
Systematised
35.5h total
Owner
4h
Jonas
20h
Sara
6h
John
3h
Chris
2.5h
Templates & process
Fully automated
19h total
Jonas
14h
Sara
3h
John
1h
Chris
1h
System-driven
Always stays human
All stakeholder interviews and workflow walks — insight lives in the conversation
Strategic prioritisation — what matters for this business, not what scores highest
Roadmap sequencing — dependencies, politics, readiness
Delivery facilitation — reading the room, handling pushback
Final sign-off on every artefact before it leaves
Automated first — highest ROI
Intake form → triggers research pipeline and question generation automatically
Interview transcription + per-interview AI summary
Opportunity classification from structured notes
Role Brief first drafts generated from interview summaries
Roadmap first draft from scored opportunity grid
Budget breakdown
Client price: €8,000
First project economics
Indias (10h × €120)
€1,200
Jonas (28h × €110)
€3,080
Sara (10h × €100)
€1,000
John (5h × €80)
€400
Chris (4h × €80)
€320
Tools & software
€80
Total costs
€6,080
Automated state economics
Indias
Jonas (14h × €110)
€1,540
Sara (3h × €100)
€300
John (1h × €80)
€80
Chris (1h × €80)
€80
Tools & software
€80
Total costs
€2,080
First project margin
+€1,920  /  +24%
Automated state margin
+€5,920  /  +74%
Rates: Indias €120/h · Jonas €110/h · Sara €100/h · John €80/h · Chris €80/h. Diagnostic offer — profitable from day one, scales to 74% margin as delivery systematises.
02 · Foundation · Intelligence Layer

Knowledge OS

Extract, structure, and systematise all company knowledge so every AI system runs reliably. Sara-heavy for content work. Jonas designs the architecture. John handles technical retrieval layer if needed.

64%
reduction in total hours from first project to fully automated
3 weeks · Foundation offer
Hours per person across three delivery states
First projects
69h total
Owner
12h
Jonas
14h
Sara
30h
John
10h
Chris
3h
Manual build
Systematised
35.5h total
Owner
5h
Jonas
8h
Sara
16h
John
5h
Chris
1.5h
Templates & process
Fully automated
20.5h total
Jonas
7h
Sara
11h
John
2h
Chris
0.5h
System-driven
Always stays human
Knowledge architecture design — structural logic is strategy, not filing
Gap-filling sessions — tacit knowledge only surfaces in conversation
Prompt template quality judgment — does this actually produce good output in this brand?
Content quality review — AI-restructured content needs a human to confirm it still means what it should
Automated first — highest ROI
Content extraction pipeline — connectors to Notion, Drive, Confluence (saves Sara 7–8h)
Content quality audit — AI flags outdated, duplicate, contradictory content (saves 3h)
Content restructuring to architecture templates (saves 6h)
Prompt library first drafts from brand voice inputs
Budget breakdown
Client price: €9,500
First project economics
Indias (12h × €120)
€1,440
Jonas (14h × €110)
€1,540
Sara (30h × €100)
€3,000
John (10h × €80)
€800
Chris (3h × €80)
€240
Tools & software
€200
Total costs
€7,220
Automated state economics
Indias
Jonas (7h × €110)
€770
Sara (11h × €100)
€1,100
John (2h × €80)
€160
Chris (0.5h × €80)
€40
Tools & software
€200
Total costs
€2,270
First project margin
+€2,280  /  +24%
Automated state margin
+€7,230  /  +76%
Rates: Indias €120/h · Jonas €110/h · Sara €100/h · John €80/h · Chris €80/h. Foundation offer — strong 24% from first project, Sara's automation savings compound fastest here.
03 · Revenue · Systems Build

Revenue Engine

Full revenue system rebuild — CRM architecture, lead intelligence, automations, outreach sequences. John-heavy on the build. Sara writes the sequences. Jonas owns strategy and the human-review gate design.

75%
reduction in total hours from first project to fully automated
4 weeks · Systems offer
Hours per person across three delivery states
First projects
90h total
Owner
14h
Jonas
12h
Sara
10h
John
48h
Chris
6h
Manual build
Systematised
44h total
Owner
6h
Jonas
7h
Sara
6h
John
22h
Chris
3h
Templates & process
Fully automated
19h total
Jonas
5h
Sara
4h
John
9h
Chris
1h
System-driven
Always stays human
Revenue process mapping — the sales motion is unique to every business
ICP definition — strategic judgment, not data work
Human review gate design — Jonas decides where humans stay in the loop
Outreach sequence editorial quality — Sara's judgment on whether it converts
Training and client adoption
Automated first — highest ROI
CRM build scripts — automated property and pipeline creation from design spec (saves John 8h)
Workflow automation blueprints — pre-built Make/n8n templates per use case (saves John 6h)
Outreach sequence AI drafting from ICP + brand voice (saves Sara 4h)
Lead enrichment configuration templates (saves John 4h)
Budget breakdown
Client price: €14,000
First project economics
Indias (14h × €120)
€1,680
Jonas (12h × €110)
€1,320
Sara (10h × €100)
€1,000
John (48h × €80)
€3,840
Chris (6h × €80)
€480
Tools & software
€350
Total costs
€8,670
Automated state economics
Indias
Jonas (5h × €110)
€550
Sara (4h × €100)
€400
John (9h × €80)
€720
Chris (1h × €80)
€80
Tools & software
€350
Total costs
€2,100
First project margin
+€5,330  /  +38%
Automated state margin
+€11,900  /  +85%
Rates: Indias €120/h · Jonas €110/h · Sara €100/h · John €80/h · Chris €80/h. Best-priced offer — strong 38% margin from project one. John's build hours are the cost variable to optimise.
04 · Marketing · Operations

Marketing OS

Rebuild how marketing works at the infrastructure level — content production, campaigns, attribution. Sara carries this. The Brand Voice AI Guide is the most craft-intensive artefact in all five offers.

74%
reduction in total hours from first project to fully automated
4 weeks · Operations offer
Hours per person across three delivery states
First projects
92h total
Owner
10h
Jonas
8h
Sara
44h
John
22h
Chris
8h
Manual build
Systematised
45h total
Owner
4h
Jonas
5h
Sara
22h
John
10h
Chris
4h
Templates & process
Fully automated
21h total
Jonas
4h
Sara
12h
John
4h
Chris
1h
System-driven
Always stays human
Brand voice final judgment — no AI can tell you if the voice guide is actually right
Operating model design — how this specific marketing team works is not templatable
Prompt quality testing — someone has to decide if the output is good enough
Attribution model governance — Jonas approves the logic
Training and client adoption
Automated first — highest ROI
Brand Voice AI Guide generation from sample content analysis (saves Sara 4h)
Full prompt library generation from voice guide (saves Sara 5h)
Campaign workflow automation blueprints deployed per channel (saves John 4h)
Analytics instrumentation scripts — run automatically on setup
Budget breakdown
Client price: €12,000
First project economics
Indias (10h × €120)
€1,200
Jonas (8h × €110)
€880
Sara (44h × €100)
€4,400
John (22h × €80)
€1,760
Chris (8h × €80)
€640
Tools & software
€280
Total costs
€9,160
Automated state economics
Indias
Jonas (4h × €110)
€440
Sara (12h × €100)
€1,200
John (4h × €80)
€320
Chris (1h × €80)
€80
Tools & software
€280
Total costs
€2,320
First project margin
+€2,840  /  +24%
Automated state margin
+€9,680  /  +81%
Rates: Indias €120/h · Jonas €110/h · Sara €100/h · John €80/h · Chris €80/h. Sara-heavy offer — automated prompt library saves the most hours here, driving margin from 24% to 81%.
05 · Web · AI-First Infrastructure

Web Intelligence

The highest-effort offer. Chris carries the build — design system, all pages, development, QA. John handles the intelligence layer. Jonas and Sara own strategy and copy. AI coding assistance makes the biggest dent here.

77%
reduction in total hours from first project to fully automated
6 weeks · Full build offer
Hours per person across three delivery states
First projects
180h total
Owner
18h
Jonas
16h
Sara
26h
John
42h
Chris
78h
Manual build
Systematised
88h total
Owner
7h
Jonas
10h
Sara
14h
John
19h
Chris
38h
Templates & process
Fully automated
37h total
Jonas
7h
Sara
6h
John
6h
Chris
18h
System-driven
Always stays human
Strategy and messaging framework — positioning is irreducibly strategic
Personalisation logic and AI behaviour design — Jonas defines how the system acts
All design decisions — Chris makes every visual call
Copy editing and brand judgment — Sara decides what's good enough
AI chat guardrails and escalation design
Launch governance — someone decides when it's ready
Automated first — highest ROI
AI coding assistance (Cursor) throughout development — saves Chris 15–20h immediately
Copy drafting from messaging framework (saves Sara 10–12h)
Component library + boilerplate scaffolding (saves Chris 5h per site)
Integration scripts for CRM, analytics, and AI API (saves John 5h)
Budget breakdown
Client price: €22,000
First project economics
Indias (18h × €120)
€2,160
Jonas (16h × €110)
€1,760
Sara (26h × €100)
€2,600
John (42h × €80)
€3,360
Chris (78h × €80)
€6,240
Tools & software
€600
Total costs
€16,720
Automated state economics
Indias
Jonas (7h × €110)
€770
Sara (6h × €100)
€600
John (6h × €80)
€480
Chris (18h × €80)
€1,440
Tools & software
€600
Total costs
€3,890
First project margin
+€5,280  /  +24%
Automated state margin
+€18,110  /  +82%
Rates: Indias €120/h · Jonas €110/h · Sara €100/h · John €80/h · Chris €80/h. Highest absolute margin potential — €18k+ per project once automated. Chris's AI-assisted build speed is the single biggest lever.
Automation Build Sequence

What we build, and when

PHASE 01
Months 1–3
Low-hanging fruit
AI coding assistance (Cursor) across all website builds
Intake and research pipeline for AI Readiness Map
CRM build scripts for Revenue Engine
Content extraction pipeline for Knowledge OS
Biggest early win: Chris saves 15–20h per website immediately
PHASE 02
Months 4–6
Systematic templates
Prompt library generation from brand voice
Campaign and workflow automation blueprints
Interview transcription + AI summary pipeline
Outreach sequence drafting from ICP
Sara's time on Marketing OS drops from 44h to ~22h
PHASE 03
Months 7–12
Compounding systems
Full intake → research → question generation pipeline
Opportunity classification from interview notes
Automated test suites for all five offers
Dashboard templates auto-connected to client data
John's time on Revenue Engine drops from 48h to ~9h
PHASE 04
Ongoing
Systematising judgment
Pattern library of past client decisions
Client-specific playbooks from engagement history
Proposal generation from intake + past projects
Ongoing quality benchmarking across all offers
The model compounds — each project makes the next one faster

All five offers at a glance

Offer First project Systematised Automated Reduction Lead person
AI Readiness Map 57h 35.5h 19h 67% Jonas
Knowledge OS 69h 35.5h 20.5h 70% Sara
Revenue Engine 90h 44h 19h 79% John
Marketing OS 92h 45h 21h 77% Sara
Web Intelligence 180h 88h 37h 79% Chris

See the offers in detail

Each offer is documented in full — steps, artefacts, duration, and what a client experiences from start to finish.

Explore all five offers →